The 2020 Harley-Davidson 1 is nothing like any other Harley you've seen before. Designer Jonathan Russell's take on what the Harley of the future will look like is something straight out of a sci-fi flick.

The ultra modern 2020 Harley Davidson 1 by Jonathan Russell will feature non-skid treads, LED screens, and a laser-etched chrome finish. These new hogs are certain to attract a whole new breed of rider.

Implications - Consumers enjoy products with futuristic design elements as they commonly associate the future with improvement. As such, corporations looking to entice consumers need not innovate entirely, but can capture the hearts of consumers simply through utilizing futuristic designs in their wares.