This old-school-style motorcycle is of high quality - NOT having any plastic, as the low price of $1,700 would suggest. The Hardknock, as it is called, sports either a 49cc or 110cc 4-speed 4-stroke engine and comes in gloss black with 8-ball, black with flames, red with flames, flat black, or copper metallic. The machine does require some assembly so, you can truly call yourself a biker by the time you hit the road.

Implications - Consumers affected by the credit crunch are constantly looking for products that offer luxurious experiences at a low price without sacrificing quality. Businesses can appeal to a wide market of financially conscious clients by creating items traditionally reserved for an exclusive group of buyers.