Karl Lagerfeld Unveils a Custom Designed Chanel Motorcycle

By: Christina Butty - Published:   Updated: Mar 24 2011 • References: hypebeast
Karl Lagerfeld has been pushing the Chanel brand forward since his arrival at the haute fashion house. This past week, the Kaiser unveiled his latest product offering, a chic custom designed Chanel motorcycle.

Motorcycles have long had a reputation of being dangerous, but this custom designed Chanel motorcycle takes the threat to a whole other level.

Implications - There's nothing like owning a one of a kind creation. In a world where mass production dominates, having a customized piece is like receiving a valuable gem. By offering customizable products, companies can cater to customers who want to belong by having similar products, but at the same time want to feel that they are unique and special individuals. Stats for Kaiser Choppers Trending: Older & Average
Traction: 7,003 clicks in 299 w
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Concept: Kaiser Choppers
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Segment: Males, 18-55
Comparison Set: 27 similar articles, including: celebrity self-parodies, motorcycle bikes, and couture rock instruments.