The Top Innovations That Play Hard to Get

By: Brian G Randles - Jan 29, 2010
When one hears the phrase 'limited edition,' words such as precious, rare, valuable, etc. spring to mind. Honestly, you probably will not ever be able to get your hands on a $200,000 bicycle or drive a limited edition Rolls Royce Phantom.

You can, however, look at these 83 limited edition features and wish your little heart out. And don't worry--you won't be wishing alone.

Implications - **Subject-Verb agreement, wordiness

Consumers are looking for products that are not limited edition because it reflects some their own uniqueness. Simply by creating a limited supply of a product and marketing it correctly, a company can create a feverish buzz around it. Companies should consider launching new product lines that have limited edition quantities to capitalize on this urge.