22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
Twenty years ago a fashion rage was started when Tom Cruise showed up as Top Gun in his hot aviator sunglasses. Everybody had a pair. 20 years later, it's time to celebrate. Ray-Ban is offering 25,000 pairs of Ray-Ban Ultra Limited Edition Aviators. The shares are 22 karat gold plated for $485. If you have a thing for sunglasses, this is a classic design that you must have.
Implications - Modern consumers are looking for a bit of luxury in the purchases they make. Everyday products that offer a function while containing a prestigious element are appealing to those who desire more than just practicality. In order to further develop its brand, a company could focus on creating more items with this elite element in mind.