The brightly-colored Grohe showerheads, aptly named Coloured Rainshower, are being sold exclusively at the festival and there are only 190 of each color. The most popular color (won't that be all of the colors?) of the Grohe showerheads will be put into production for the public.
Implications - This bathroom accessory allows consumers to feel a sense of individuality when using a standard, household product. In today's ever-evolving society, customers are looking for commodities that will allow them to stand out rather than buy an artifact that is one of many. Companies would be wise to consider how their products provide the sensation of exclusivity amongst their buyers.