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The Limited Edition Audio-Technica and Paul Smith Headphones

By: Marissa Liu - Published: Nov 18, 2009   Updated: Jul 4 2011 • References: paulsmith and highsnobiety
These limited edition Paul Smith headphones are part of a collaboration between the British designer and Audio-Technica. They are a pair of ATH-A50 full-sized stereo headphones featuring a gold aluminum facing and a travel pouch made of Smith's suiting fabric.

The dynamic Audio-Technica and Paul Smith headphones are also inscribed with the Paul Smith logo/signature. These limited edition headphones retail for $235 exclusively at the Paul Smith website.

Implications - With the economy on its way to recovery from the credit crunch, individuals are now looking for unique ways to spend their money. Companies making products that provide this sense of prestige through either designer brands or certain luxurious features will appeal to this growing demand. In doing so, businesses will lead the marketplace with their valued commodities.