Last year, Trend Hunter profiled the failure of the Product (RED) charity, but brands are revisiting the concept in innovative new ways.
The goal of the RED product campaign started last year was to bring great products and make the consumers aware of the unfortunate status of people in Africa, fighting AIDS/HIV.
Brands like Converse took the challenge seriously and this year they will be launching a limited edition of the classic Converse 1HUND(RED) shoe, based on the designs of 100 chosen artists/designers.
Design nr. 12 is made by art/designer Dr. Romanelli
"Part artist, part designer, the self taught Darren Romanelli's unique re-interpretations of each project, the combination of hard to find vintage pieces along with updated silhouettes, in addition to his attention to details, granted him a reputation of a mad genius at work, hence the title â€œDrâ€"
Why this pair is so special? Dr. Romanelli used to cover the entire shoe with antique bandage pattern, the perforations having decorative but also functional purpose. The clear sole has the imprint of human skull diagram on the bottom and the interior of the shoes uses graphics of a human dissection, that the artist copied from a medical textbook.
The shoes can be bought from Sold Out sneakers shop.
Stats for Revisiting (RED)
Trending: Older & Chilly
Research: 9,684 clicks in 426 w
Interest: 4 minutes
Concept: Revisiting (RED)
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: interactive movie billboards, hilarious couple photography, and character-themed tech shops.
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