In celebration of the Beijing Olympics,, Gucci has launched a full line of red luxury goods. In total, Gucci has produced 8 accessories, each inspired by competitive sports. The entire line plays a numbers game, since the Olympics will be held on 8-8-1008.

The Creative Director Frida Giannini noted, "Not only does red evoke 'Happiness' and 'Celebration' - two emotions that couldn't be more appropriate to describe the excitement in the world of sports - but it also happens to be a very fashionable color for 2008! I also designed just 8 products for this collection, which mirror the lucky number 8 in Chinese culture".