Bianca Bartz
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What do Marmite and Champagne have in common? Likely nothing if it weren’t for the limited edition production of Lover’s Marmite containing a hint of champagne. Launched just in time for Valentines Days, a limited 600,000 heart-shaped containing the peculiar spread were produced. If you were looking for an innovative way to tell her sweet heart how much you care, why not do it by plopping this on the breakfast table? The heart-shaped label says, “I love you,” so you can easily spread the romance. (Bad pun, sorry!) Marmite, for those who don’t know, is a by-product of beer brewing yeast extract, made into an intensely bitter spread. It’s hated by just about everyone who didn’t grow up with it, and loved by those who did. I recommend checking in with your Valentine before presenting this as a gift. They’re selling for between £2.99 and £3.99, (between $6-8) depending where you shop. Want something really special? 50 ultra limited edition containers were made with a sterling silver lid, the jars created by jewelery designer, Theo Fennel. They’re selling for £145 or $284. From the press release:  Lovers’ Unite for Valentine’s Marmite
It’s a case of opposites attract this Valentine’s Day, as Marmite and Champagne have been brought together to create the ultimate limited edition Valentine’s gift; ‘Lovers’ Marmite’. Launching initially at Selfridges (with nationwide availability from the 21ST January), ‘Lovers’ Marmite’ blends the famously unique taste of the nation’s most loved and hated spread with a hint of Champagne to create an unforgettable taste sensation for your loved one (see notes to Editor for tasting notes).
An antidote to cheesy Valentine’s cards, the jar has a specially designed label with space to write the name of your Marmite lover on the back. Let the jars do the talking, with the message ‘I love you’ emblazoned across the luxurious golden label. Whether sending anonymously or as a gift to your loved one, it stands out from the crowd.
Get in the mood for love with ‘Lovers’ Marmite’ this Valentine’s Day. Show your loved one how much you adore them by spreading it onto heart shaped toasts, for an unforgettable breakfast in bed. Or to really get into the spirit, treat your lover to Marmite kisses, and experience a new way to enjoy the unique taste of limited edition ‘Lovers’ Marmite’.
To create this innovative blend, the makers of Marmite have used a special recipe; adding Champagne to their famous spread, to give a subtle champagne scent and flavour. With only 600,000 jars being created, ‘Lovers’ Marmite’ is set to fly off the shelves. Trend-setters and fashionistas can pick up a jar exclusively from Selfridges from early January before it goes on sale nationwide.
The limited edition 250g jars of ‘Lovers’ Marmite’ costs around £2.99 and will be on-shelf in Selfridges from 7thJanuary and in the love aisle in your local supermarket from 23rd January. Stockists include Tesco, Sainsbury’s, Waitrose, Morrisons and Co-op.
(uk.reuters)References: marmite, uk.reuters Filed In: |
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