Superstar

£1000 Limited Edition BlackBerry Bold from Selfridges

By: Bianca Bartz - Published: • References: pocket-lint
If you've always wanted a canary yellow mobile phone, the Selfridges BlackBerry Bold will finally make your dream come true... but it'll cost you. The £1000 (about $1,500 U.S.) limited edition Selfridges BlackBerry Bold sounds like the type of gadget that would be hard to sell, especially with the global economic crisis, but the UK department store says they've already sold 60% of them. Oh, but I should mention only 10 were made.

Maybe the appeal lies in wanting to match the ubiquity of the bright yellow rain jackets the London rain prompts this time of year, but somehow, I'm inclined to think these vibrant mobiles are meant to make a statement of affluence. After all, anti-recession statements are almost as popular as openly credit crunched fashion.

"Clearly not affected by the recession, the six proud owners of numbers 1,2,3,7,8, and 10 get the Pantone 109 yellow backed handset complete with yellow number buttons and a certificate of authenticity in a black, and of course yellow, box," Pocket Lint says.

The bright yellow Selfridges BlackBerry Bold is part of the store's 100th anniversary celebrations. Stats for Canary Yellow Phones Trending: Older & Mild
Traction: 11,720 clicks in 278 w
Interest: 4 minutes
Concept: Canary Yellow Phones
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: naked street portrait, hedonistic shop windows, and blackberry bold.