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Swatch Teams with Billy the Artist for Limited Edition Collection

By: Rose Nazarali - Published:   Updated: Mar 30 2011 • References: store.swatch & highsnobiety
Billy the Artist has teamed up with Swatch for their annual limited edition collection.

These artistic timepieces are 'wearable art' and allow you to carry pop art on your wrist.

The collection was launched today and brings mainstream culture into the world of abstract art.

Check out the gallery above for watches from Swatch's summer 2009 collection.

Implications - Mixing mediums is a popular move that can really help a business or brand establish a wider fan base. The featured watches mix art with functional and useful jewelry pieces which makes the target audience larger than if they were just plain watches. Creating a product that reaches out to more than one type of audience is key. Stats for Modern Art Watches Trending: Older & Average
Traction: 15,987 clicks in 298 w
Interest: 4 minutes
Concept: Modern Art Watches
Related: 60 examples / 46 photos
Segment: Males, 12-35
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