Now this bicycle is the epitome of how to ride in style. This limited edition is hand-built and plated in 24-karat gold. The cycle is adorned in 600 Swarovski crystals with hand-sewn brown leather handles.
The limited edition costs a hefty $102,419, but the bike is also available without the crystals for a mere $26,792.
Implications - Is there anything that Swarovski hasn't touched? With a tremendous, seemingly insatiable, appetite for the shiny and glittering, consumers just can't seem to get enough of crystallized products. When once ordinary objects, like bikes, would have been an appalling thing to bedazzle, today, these types of products are just what consumers want to see decked out in diamonds.
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