From Human Bank Machines to Winter Rescue Apps

By: Laura McQuarrie - Mar 8, 2015
Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.

Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.