This Street Marketing Stunt Has Dogs Lead People to Discover Deals

By: Laura McQuarrie - Jan 14, 2015
References: & creativeguerrillamarketing
In this unusual street marketing stunt, Hush Puppies Columbia has dogs hit the street. The mysterious street campaign included tying a dog on a leash to a sign, with the promise that the adorable Basset Hound would lead people to a surprise. Known for their incredible sense of smell, these dogs served as 'GPS Hush Puppies' that immediately began to lead people directly to a local Hush Puppies store.

Once the dogs successfully lead people to their desired destination, people were rewarded with a Hush Puppies coupon in-store. While it would have been just as easy to give out the coupons without this stunt, it's a fun and memorable one that involves plenty of things to do with the brand, including walking, shoes and the Basset breed, which is the brand's mascot.