Land Rover Works with an Author for This Mysterious Car Marketing Stunt

By: Laura McQuarrie - Jan 17, 2015
References: thevanishinggame.wellstoried & digitalbuzzblog
In this car marketing campaign, Land Rover USA teamed up with author William Boyd to create 'The Vanishing Game.'

The tale brings Boyd's story about a mysterious trip across the UK in an interactive way that of course, involves lots of off-road action. The story unravels in a number of parts, featuring on-screen text, which is narrated. As the setting and the tone of the story change, so does the background of the screen. However, there's also the option to take the text, visuals or music away with just a click of your mouse, as well as pause the moving text on screen so that you can pause and come back to it at a later time. As well as being a production that's visually beautiful, you can't help but be drawn in by the words in Boyd's story.