Fables aim to impart important lessons upon their readers and marketers have exploited that with their fairytale campaigns. Incorporating fairytale themes in promotions allows advertisers to piggyback off of existing stories. Since many fables are no longer under copyright protection, they are perfect vehicles for brand messages. This list contains examples of interactive campaigns, print advertisements and commercials that incorporate fairytale themes.
Classic fairytales popularized by Disney have been embedded deep into our collective cultural consciousness. This has prompted marketers to produce ads that incorporate iconic characters such as Snow White, the Little Mermaid, Cinderella and Pinocchio. Promotions like waterproof phone ads and classic fairytale book ads integrate fable themes used by Disney and other content producers to sell a myriad of products.
Stats for 30 Fairytale-Inspired Campaigns
Trending: Older & Warm
Research: 14,981 clicks in 146 w
Interest: 2.3 minutes
Concept: Fairytale Campaigns
Related: 169 examples / 130 photos
Segment: Neutral, 12-35
Comparison Set: 62 similar articles, including: dior's fairytale inspiration, surreal submerged fashion ads, and fairytale fashion ads.
30 Fairytale-Inspired Campaigns
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By: Alexander Lam - Published: Aug 2, 2013