Beautiful magazine ads aren't hard to come by, but it's rare for the company to completely spill the creative beans on how the ad was created.
Brooks' Unquestionable British Tradition ad is a stunning storytelling spread. The image portrays a couple, beside their Brooks-seated bikes, cradling a fox in a forest. In the background, savage hound dogs are running on the trail of the fox's scent. The image tells viewers that Brooks bike seats can have heroic qualities, since this couple will rescue the fox on their bikes.
The making-of video is amazing to watch and shows how thorough of a process photography is. All of the animals and models had to cooperate to produce Brooks' Unquestionable British Tradition ad, which ended up looking very fairytalesque and whimsical.
Stats for Whimsical Woodland Campaigns
Trending: Older & Mild
Research: 3,889 clicks in 260 w
Interest: > 3 minutes
Concept: Brooks' Unquestionable British Tradition
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: controversial animal research ads, conversing kitten campaigns, and 30 examples of animal advertising.
Whimsical Woodland Campaigns
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