The AT&T Bedtime Stories commercial is fanciful and sentimental. The story is about a man who reads to his son at night over the phone because they are apart. The fairytale characters make their way up to the child's bedroom as he listens to the story.
The AT&T Bedtime Stories commercial includes gigantic fairytale friends that can be seen wandering the city streets. The Three Bears, Goldilocks and the Three Little Pigs can all be found in this amusing ad.
Stats for Whimsical Storytelling Ads
Trending: Older & Mild
Research: 1,388 clicks in 275 w
Interest: > 3 minutes
Concept: Bedtime Stories Commercial
Related: 120 examples / 92 photos
Segment: Neutral, 18-55+
Comparison Set: 44 similar articles, including: super bowl commercial mash-ups, breast-bouncing puppets, and musical car commercials.
Whimsical Storytelling Ads
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