Superstar

This Corre Cutia Bookstore Campaign Stresses a Universal Interest in Reading

By: Amelia Roblin - Published: • References: lapisraro.br & adsoftheworld
We might not all be avid readers, but there is a book out there for everyone. That is the primary point which this Corre Cutia Bookstore campaign wishes to emphasize, leaving no demographic an exception to this fact.

Even the fierce dragon that dominates a castle and the wicked witch who casts evil spells are likely closet bookworms as well. In one scene, the viewer witnesses the knight in shining armor as he whisks his princess away on a horse while the fire-breathing beast delightedly absorbs a book. In the second, Snow White and the seven dwarfs escape as the sorceress soaks up a story.

Lapisraro Comunicacao advertising of Belo Horizonte, Brazil, rendered this pair of illustrated images to appeal to children and to charm their parents, encouraging all to visit the Corre Cutia Bookstore. Stats for Distracted Dragon Ads Trending: Older & Chilly
Traction: 1,149 clicks in 145 w
Interest: 2.6 minutes
Concept: Corre Cutia Bookstore Campaign
Related: 64 examples / 49 photos
Segment: Neutral, 4-18
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