The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales

By: Meghan Young - Published: Apr 18, 2013 • References: lowe-ssp3 & ibelieveinadv
The Colsubsidio Book Exchange 2013 ad campaign employs the use of fantastical paper dioramas to portray scenes from classic fairy tales including 'Peter Pan,' 'Alice in Wonderland' and 'Rapunzel.' A more detailed continuation from the similar silhouette series created last year, the images will inspire creativity and imagination. Not to mention an exchange of books.

Conceived and executed by Lowe/SSP3, an ad agency based in Bogota, Colombia, the Colsubsidio Book Exchange 2013 ad campaign was art directed by Andres Lancheros, Guillermo Siachoque and Sebastian Pelaez with creative direction by Gustavo Marioni, Carlos Camacho and Jaime Duque. The tag line reads, "Come with a story and leave with another," which was written by Mario Lagos. Stats for Paper Diorama Ads Trending: Older & Mild
Research: 2,408 clicks in 162 w
Interest: 1.3 minutes
Concept: Colsubsidio Book Exchange 2013
Related: 49 examples / 38 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: childhood imagination ads, poo trophy ads, and naughty comparison jewel ads.