Abandon Your Nightmares With Meltin'Pot

After adding a modern twist to old fairy tales in their previous ad campaign, Italian clothing and footwear brand Meltin’Pot invites you to continue to dream but abandon your nightmares this upcoming summer.

Photographed by Vincent Dixon for ad agency Armando Testa (Turin, Italy), the ads show young people in stylish pieces from Meltin’Pot, whose slogan is “I dream, I am,” abandoning their nightmares, in the shape of monsters and weird creatures.

I have to say that the monsters that are being abandoned look damn adorable and cute in some of the ads, I kind of feel bad for them!

The campaign’s creative team includes Michele Mariani, Luca Cortesini and Laura Sironi.