Toma Leche Milk Ads

By: lourdes sanchez bayas - Published:   Updated: Apr 7 2011 • References: adrants & adgabber
The Toma Leche campaign was produced by Grupo Gallegos. "Toma leche" is Spanish for "drink milk" and apparently, if you do just that, and you are a butt-ugly, nasty-ass "bruja" or witch, you will turn into a beautiful, regular chick.

Cute fairytale-influenced commercial. Very cute.

Image source

Implications - The use of familiar, fairy tale-inspired imagery in campaigns and products creates an instant connection between consumer and brand. This may be due to the feeling of nostalgia a consumer encounters when faced with the concept of a fairy tale. Companies like Toma Leche recognize and capitalize on this fact, creating a campaign that consumers can understand and relate to. Stats for Fairytale Commercials Trending: Older & Mild
Traction: 4,200 clicks in 407 w
Interest: 4 minutes
Concept: Fairytale Commercials
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: top 100 eco trends in 2015, top 100 watches trends of 2015, and 33 alcoholic ice pops.