The Toma Leche campaign was produced by Grupo Gallegos. "Toma leche" is Spanish for "drink milk" and apparently, if you do just that, and you are a butt-ugly, nasty-ass "bruja" or witch, you will turn into a beautiful, regular chick.
Cute fairytale-influenced commercial. Very cute.
Implications - The use of familiar, fairy tale-inspired imagery in campaigns and products creates an instant connection between consumer and brand. This may be due to the feeling of nostalgia a consumer encounters when faced with the concept of a fairy tale. Companies like Toma Leche recognize and capitalize on this fact, creating a campaign that consumers can understand and relate to.
Stats for Fairytale Commercials
Trending: Older & Mild
Research: 4,212 clicks in 420 w
Interest: 4 minutes
Concept: Fairytale Commercials
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: pan-baked pizza crusts, comfy privacy work chairs, and symbolic dairy product packaging.
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