Fairytales are epic fables told to us as children, but that continue to influence us as we get older. These fairytale innovations show us exactly how inspiring they are and how they continue to inspire.

Whether it's inspiring a designer to fashion a bed out of the book of Grimm or creating a sculpture from a favorite Disney movie, it's apparent that fairytales are heavily influential.

Implications - North American society places huge importance on individual decadence. As this collection of fairy tale innovations demonstrates, childhood fantasies work exceedingly well to satiate this consumer mentality because it makes them feel singular and important. Corporations looking to create better customer experiences can incorporate elements of fantasy and extravagance into products, designs and services.