The Paul & Joe ‘Alice in Wonderland’ collection is such a cute thing to have, especially if you are a makeup junkie like myself. The ‘Alice in Wonderland’ Limited Edition will launch at ASOS.com on the 25th of February and will contain the shine control blotting paper with mirror and two lip treatments that will hydrate and give a discreet shine and color to your lips.
Now I just know what to ask for my birthday as a late but very much appreciated gift.
Key Themes Behind This Trend
- Fairytale-themed Makeup Collections
- Opportunity for brands to collaborate with popular fairytale franchises and create limited edition makeup collections that appeal to fans.
- Licensed Movie Merchandise
- Opportunity for brands to create exclusive merchandise tied to popular movie releases, such as makeup collections inspired by Alice in Wonderland.
- Functional Makeup Products
- Opportunity for brands to create makeup products that not only enhance beauty but also offer additional features, such as shine control blotting papers with mirrors.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Explore collaborations with popular franchises and create limited edition makeup collections to attract new customers and boost sales.
- Entertainment Merchandise
- Disruptive innovation opportunity: Develop exclusive movie tie-in merchandise, such as makeup collections, to capitalize on the popularity of franchise releases.
- Beauty Accessories
- Disruptive innovation opportunity: Design innovative beauty accessories that offer additional functionality, such as makeup products with built-in mirrors for on-the-go touch-ups.
