The Disney & Swarovski Alice in Wonderland Jewelry
The Disney Consumer Products department recently partnered with Austrian crystal manufacturer Swarovski to launch a new Alice in Wonderland Jewelry collection exclusively for the show.
Flower, sparrow, heart, bunny, teapot…, this delicate, shiny movie-themed Alice in Wonderland Jewelry echoes Tim Burton’s crazy, weird imagination will no doubt boost sales in the upcoming spring.
Implications - Modern consumers are looking for ways to escape their responsibilities for a moment. Products which feature a fantastical element are more appealing than those which are practical and only complete a function. In order to attract more buyers, companies could incorporate an otherworldly aspect into more of their items.Stats for Floral Fantasy Necklaces Trending: Older & Buzzing
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Interest: 4 minutes Concept: Floral Fantasy Necklaces
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Segment: Females, 18-55 Comparison Set: 37 similar articles, including: green fairytale fashion, 60 alice in wonderland fantasies, and fairytale home decor.