Superstar

The Caminho de Casa Print Ads Take a Fairytale Turn

By: Meghan Young - Published: • References: ideia3.br and ibelieveinadv
There is something pretty magical about restaurants that are open 24 hours, and the Caminho de Casa ad campaign captures that feeling perfectly. Although most people never have to fear being late for a queen or having their car turn into a pumpkin, the magical quality in this campaign lies in the presentation of joviality from the evening continuing until the wee hours of the morning.

Conceived and executed by Ideia3 Comunicação, an ad agency based in Brazil, the Caminho de Casa ad campaign not only uses the Cinderella and Alice in Wonderland fairytales accurately and to great effect, it also capitalizes on society's current obsession with these stories and fables. Become mesmerized by this enchanting ad campaign.