Category
Tech
Adaptive Controls
Trend cluster
Category
Password
Paranoia
As identities become more rooted online, digital security is taken further.
3.4
Trend score
Trend
What is the Password Paranoia trend?
Password Paranoia: Many consumers believe the more accounts they have online, the more accessible their information. This paranoia has created a higher demand for digital security that stretches beyond the password. Thus, companies are integrating extra measures to ensure consumers feel secure, showing an understanding of the fact that for many tech-savvy citizens, online information is as valuable as any tangible good.
Trend themes
Themes within the Password Paranoia trend
Three behaviours holding the trend together01
Extra Security Measures
Companies are integrating extra security measures to ensure consumers feel secure beyond just passwords.
02
Innovative Password Alternatives
New forms of secure passwords, such as fingerprint-activated USB sticks and Mix-and-Match Verification tools are on the rise.
03
Trusted Friends
Trusted Contacts service allows users to recover their Facebook passwords faster by having their friends help them verify their identity.
Industry implications
What the Password Paranoia trend means for industry
Where the trend changes the playbookFor
Technology & Security
In order to keep pace with increasing consumer demand for digital security beyond simple passwords, technology and security companies are developing new and innovative ways to keep online identities secure.
For
Financial Services
Innovative forms of secure payment methods and credit cards with extra-secure passwords such as one-time passwords are needed to keep transactions secure and protect against fraud.
For
Social Media & Networking
With the increasing importance of online identities and the vast amounts of personal data stored online, social media and networking companies must continue to innovate and find new ways to protect user information.
Trend signals
Trend signals for Password Paranoia
Trend score 3.4 out of 10, from popularity 64%, activity 31%, freshness 8%.
Popularity64%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Password Paranoia trend
5 featured examples from Jun 16, 2012 to May 7, 2013CategoryAutos
Password-Unlocking Apps
The Ford KeyFree Login Promotes the Car Company's Hand-Free Technology
Opportunity for car manufacturers to expand into the tech industry by creating innovative hands-free and keyless access technologies.
CategoryUnique
Touchscreen Credit Cards
The MasterCard Display Card Allows People to Create One-Time Passwords
The financial services industry will benefit from increased security and additional features with the rise of touchscreen credit cards.
CategoryLifestyle
Fingerprint Password Protectors
Secure Your Personal Information with myIDkey Identity Cards
Disruptive innovation opportunity: Develop cutting-edge security measures, such as biometric authentication and self-erasing storage, to protect personal information from potentia…
CategoryTech
Password-Eliminating Security Services
Passboard Lets Users Mix and Match Verification Tools
Passboard is a disruptive innovation opportunity within the mobile security industry, offering a new approach to authentication.
CategoryTech
Friend-Trusting Facebook Tools
Trust Your Friends to Help You Recover your Facebook Password
The 'Trusted Contacts' feature by Facebook introduces a new layer of security to social media platforms, paving the way for other social media companies to explore similar securit…
