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Score: 9.1
This Month and V. Hot Top 4 Examples: 41,003 Total Clicks Date Range: Sep 13 - Apr 14
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Expensive products designed to be discarded mark an acceptance of excess
Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 48,898 Total Clicks Date Range: Jan 13 - Apr 14
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Artists comment on the use of animal skin by using grotesque imagery
Implications - As more consumers denounce the use of animal skin for fashion purposes, supporters of the anti-fur movement are utilizing human skin as a way to shock viewers into questioning the structure of the modern manufacturing. The approach is amidst other cringe-worthy efforts that looks to gross out to gain supporters and create buzz. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 15,978 Total Clicks Date Range: May 13 - Mar 14
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An organic connection for consumers is forged with jewelry made from remains
Implications - As artisans strive to deliver products that are both unique and eye-catching, the move towards more obscure materials like animal remains is being accepted by consumers that crave anything distinctly one of a kind. Speaking to the ego of fashionistas, the jewelry designs rebel against manufactured designs that are overproduced and are genetically unique. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 7,149 Total Clicks Date Range: Aug 13 - Mar 14
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Eclectic chocolate treats add allure to traditionally simple goods
Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest. [More]
Score: 6.9
This Quarter and Mild Top 4 Examples: 18,470 Total Clicks Date Range: Sep 12 - Mar 14
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Macabre references extend into toys to reflect ongoing media saturation
Implications - With mass media serving as a source of influence for developing youths, a turn toward more bizarre and eclectic toys has emerged to reflect the normality of violence and gore on TV and in movies. This shift in consumer desire is born out of a desensitization of both older and younger minds. Ultimately, today's consumer is harder to shock and thus, harder to entertain unless an element of the dark or shocking is involved. [More]
Trend Hunter Services
Score: 9.4
This Quarter and V. Hot Top 4 Examples: 102,254 Total Clicks Date Range: Apr 12 - Mar 14
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Tattooed photography captures reflect the emergence of more risqué imagery
Implications - With mainstream media exposing consumers to features that are often outside their comfort zone, elements that were once considered risqué are becoming widely accepted and normalized within society. Photographic imagery that focuses on the beauty of body art and tattoos reflects a more open and accepting approach to non-traditional symbolism, showcasing a turn towards more provocative representations in everyday media. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 12,692 Total Clicks Date Range: Sep 13 - Mar 14
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As foodie culture expands, connoisseurs opt for obscure drinkables
Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 28,492 Total Clicks Date Range: Feb 13 - Mar 14
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Innovations that push for constant exercise fight against sedentary lifestyles
Implications - Longer work hours paired with heightened participation in sedentary activities is making exercise for the average consumer more difficult than ever, which is where solutions that make use of breaks, time on the couch and while commuting are being praised as a revolutionary way to satisfy desire for fitness. Increased anxiety from overly Photoshopped marketing is maintaining demand for a thin physique, which isn't usually conducive to the modern digital lifestyle. Heightened demand for multifunctional devices help to soothe this woe while still maintaining efficiency levels amid overworked consumers. [More]
Score: 7.9
This Quarter and V. Hot Top 4 Examples: 12,061 Total Clicks Date Range: Dec 13 - Mar 14
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As the American diet fades, consumers turn to calorie-free imitations
Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low calorie or calorie-free products are synthetically stimulating the taste buds of processed food fanatics that are looking to indulge without cheating on their diet. Seeing as calorie-laden meals are hardwired into the minds of Americans, the solutions satisfy a population that requires a softer approach to healthy eating and is more swayed by promises of guiltless indulgence than anything else. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 36,043 Total Clicks Date Range: Oct 13 - Feb 14
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The familiarity of pills rebrands unexpected campaigns and products as cures
Implications - The multibillion-dollar pharmaceutical industry has created several generations that are accustom to the concept of cures in pill form, which is being adopted in various industries as a way to put familiarity front and center. While advertising has intentionally made the ambiguous connection to products as a method to soothe consumer woes for decades, this new pill-focused approach cuts straight to the chase as marketers take an unabashedly literal direction to push product to cure-craving consumers. [More]