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Zoe Juices Combines Contemporary and Playful Imagery

 - Dec 27, 2017
References: packagingoftheworld
Zoe Juices enlisted the creative agency Beetroot Design to create the branding for its collection of healthy beverages.

The Greek juice brand features a series of beverages based in a variety of fruits, whether those are strawberry and blackberry, or pomegranate and grape. The beverages are offered in standard glass bottles, while the labels themselves feature bold colors and vibrant minimalist imagery. The bold colors work to catch the eye and along with the images of fruits, offer a playful look reminiscent of the juices people consume in their childhoods. The minimalist design positions the Zoe Juices brand as suitable for adults.

These beverages are able to combine both classic and contemporary imagery to reveal a playful brand identity.