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The 'Zespri Daily Recharge' Campaign Presents Kiwi to the Modern World

 - Jan 30, 2014
References: ddbkorea & adsoftheworld
You may rely on things like coffee and tea to get you through the day, but this Zespri Daily Recharge ad will remind you that there is a better and healthier alternative to all that caffeine.

Created by DDB in Seoul, South Korea, the print advertisement is sleek, simple and easily recognizable. The image features a white dish in the shape of a battery with vivid green slices of kiwi spread out across the plate to look like a battery icon that is fully charged. The image is accompanied by the words "Daily recharge." The goal of this ad was to "communicate that kiwifruit can be a healthy alternative to coffee, and other energy drinks," according to Ads of the World.

This Zespri Daily Recharge advertisement reminds the modern world that staying alert can also mean staying in good health.