Streaming content alone has become even more dominant in the past several months due to lockdown restrictions which has many consumers seeking out ways to stay social when apart like YouTube Fiesta. The platform enables users to log on and create a room using a YouTube video before sharing the link with their friends. Users will then be able to watch the content at the same time to give it a more social feeling versus watching it separately and convening afterwards.
The YouTube Fiesta platform also provides users with a place to chat with their friends to discuss the content and socialize like they would otherwise do in-person. This is likely to be a hit amongst younger consumers who often spend extended periods of time streaming videos together.