Kellogg’s is Rolling Out Two New Products with Whole Grain Recipes
Michael Hemsworth — December 10, 2020 — Marketing
References: kelloggs & drugstorenews
Kellogg’s has announced two new whole grain cereals for consumers to pick up when looking for a way to satisfy their hunger in a tasty yet health-conscious manner. The cereals include the new Frosted Mini-Wheats Cinnamon Roll and the Special K Blueberry, which are both packed with flavor and whole grains for families to appreciate. The products are targeted towards existing fans of the brands as well as consumers who might be seeking out new options to pick up when shopping for different breakfast foods.
Brand Director Cindy Huntington spoke on the new Kellogg’s whole grain cereals saying, "At Kellogg, we're always looking for ways to innovate our beloved brands and excite fans with new, nutritious flavors that fuel the whole family. Whether you’re in the mood for something toasty and sweet or fancy something fruity, Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry have you covered with delicious flavor and whole grains.”
Brand Director Cindy Huntington spoke on the new Kellogg’s whole grain cereals saying, "At Kellogg, we're always looking for ways to innovate our beloved brands and excite fans with new, nutritious flavors that fuel the whole family. Whether you’re in the mood for something toasty and sweet or fancy something fruity, Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry have you covered with delicious flavor and whole grains.”
Trend Themes
1. Whole Grain Breakfast Foods - Creating innovative and flavorful whole grain breakfast options offer endless opportunities for companies to meet the demand for nutritious yet delicious meals.
2. Indulgent Health Foods - Combining healthier ingredients with indulgent flavors can attract consumers who want to indulge in taste with health benefits in mind.
3. Targeted Product Development - Developing new products that cater to existing fans of a brand as well as new consumers seeking out nutritious options presents a significant growth opportunity.
Industry Implications
1. Food Manufacturing - Food manufacturers can leverage whole grain ingredients and innovative flavor profiles to meet the rising demand for healthier and tastier breakfast foods.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of indulgent yet healthy foods by developing and promoting products that offer both taste and nutritional value.
3. Retail - Retailers can take advantage of the demand for whole grain breakfast foods by stocking innovative and flavorful products that cater to consumers looking for healthier breakfast options.
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