The Water Light Graffiti Wall is a stellar example of an interactive public art project. Created by Antonin Fourneau at Digitalarti Artlab in Paris, the LED light wall was constructed so that it would respond to water. The public was able to create light graffiti by "painting" the wall with water. People used hands, brushes, water guns and atomizers to interact with the project. The Water Light Graffiti Wall was on display from July 22nd to July 24, 2012, in Paris and was a huge success.
Often, people don't have time to think creatively in the modern world. Public art, especially when it is interactive, provides people with the chance to think creatively again. Not only does it get people in a creative mind set, it also beautifies public areas where there might otherwise be advertisements.
What's Driving This Trend
- Interactive Public Art
- There is an opportunity to create more interactive public art installations that encourage creativity and beautify public spaces.
- Water-responsive Technology
- Water-activated technology can be further explored and developed for a variety of applications beyond art installations, such as interactive advertising or educational displays.
- Graffiti-inspired Design
- Designers can draw inspiration from graffiti art and create products or experiences that incorporate the same artistic style and interactive elements.
Who This Affects Most
- Art and Design
- The art and design industry can create more immersive and interactive installations that engage public spaces.
- Technology
- The technology industry can explore and develop water-activated technology for a variety of applications.
- Marketing and Advertising
- The marketing and advertising industry can explore more interactive and creative approaches to advertising that engage audiences through interactive public displays.
