AMP Energy
References: shapeandcolour.wordpress
Have you ever woken after a hard night of partying and had the worst part not be your pounding head, but the disgrace and confusion as to where you ended up, or who you were with? The walk home for those awkward occasions has often been referred to as the Walk of Shame, but this video ad wants to re-empower you; it's called The Walk of NO Shame.
It features a group of people and their morning-after experiences, all of them united in their mutual Walk of No Shame. That and the fact they're all drinking AMP Energy to get them through the trauma.
With lines like, "Oh how I'll push through the day... in my tiny ruffled mini-skirt and some guy's extra large t-shirt... Oh I will not be ashamed..." While the next guy sings, "I went to a theme party not planning to stay long..." and another finished, "But in the morning I found myself still dressed in a thong..."
If one doesn't exist already, this commercial is sure to inspire the launch of a new Facebook group...
It features a group of people and their morning-after experiences, all of them united in their mutual Walk of No Shame. That and the fact they're all drinking AMP Energy to get them through the trauma.
With lines like, "Oh how I'll push through the day... in my tiny ruffled mini-skirt and some guy's extra large t-shirt... Oh I will not be ashamed..." While the next guy sings, "I went to a theme party not planning to stay long..." and another finished, "But in the morning I found myself still dressed in a thong..."
If one doesn't exist already, this commercial is sure to inspire the launch of a new Facebook group...
Trend Themes
1. Empowering Morning-after Experiences - Opportunity to create products and services that redefine the post-party narrative and empower individuals who may feel shame or embarrassment the morning after.
2. Reimagining Hangover Remedies - Potential for innovative hangover remedies, such as energy drinks or supplements, that cater specifically to individuals overcoming the aftermath of a night out.
3. Promoting Fun and Acceptance - Opening for brands to promote a positive and accepting culture around partying and embracing the morning after, reducing stigmas and fostering a sense of community.
Industry Implications
1. Beverage - Energy drink companies can develop targeted marketing campaigns and products that address the specific needs and experiences of individuals who party and require an energy boost the next day.
2. Wellness - Wellness companies and startups have an opportunity to create holistic approaches to support individuals in overcoming the physical and emotional impact of nights out, incorporating nutrition, mental well-being, and self-care strategies.
3. Social Media - Social media platforms can serve as a space for creating communities, supporting online discussions, and allowing individuals to connect and share their morning-after experiences, promoting acceptance and reducing stigma.
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