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Apple Pie Wafer Cookies

New Voortman Apple Pie Wafers are Coming This Fall

— August 20, 2023 — Lifestyle
If you're looking for a delicious new fall biscuit to pair with your favorite coffee, tea, or other hot drink, look no further than the new Voortman Apple Pie Wafers.

As part of its fall 2023 lineup, Voortman is bringing back its fan-favorite Pumpkin Spice Wafers and introducing the new Apple Pie Wafers. The returning pumpkin spice cookies consist of crisp, ultra-thin wafer layers with a sweet pumpkin spice-flavored crème sandwiched in between. On the other hand, the new Voortman Apple Pie Wafers feature sweet and fruity apple pie-flavored crème layered between the same crisp, ultra-thin wafer layers.

Both of the new seasonal wafer treats can be found at retailers nationwide this fall for a limited time.

Image Credit: Voortman
Trend Themes
1. Seasonal Flavor Wafers - The introduction of new Apple Pie Wafers by Voortman is part of the trend of offering seasonal flavors in wafer cookies.
2. Limited Time Product Offerings - Voortman's fall lineup, including the Apple Pie Wafers, highlights the trend of creating limited time product offerings to generate excitement and drive sales.
3. Enhanced Wafer Filling - Voortman's Apple Pie Wafers tap into the trend of enhancing the wafer experience by using flavorful and fruity fillings.
Industry Implications
1. Snack Food Industry - The introduction of seasonal flavor wafers by Voortman presents an opportunity for companies within the snack food industry to explore and innovate with different flavors in their products.
2. Seasonal Food Industry - The limited time product offerings trend showcased by Voortman's fall lineup opens opportunities for businesses in the seasonal food industry to create unique and enticing seasonal treats.
3. Bakery Industry - Voortman's Apple Pie Wafers highlight the trend of using enhanced wafer fillings, presenting an opportunity for innovation in the bakery industry to create new and exciting wafer-based products.
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