The New VK Mixed 10 Pack Offers an Array of Flavors
Michael Hemsworth — March 3, 2019 — Lifestyle
References: globalbrands & conveniencestore
The VK Mixed 10 Pack has been announced by Global Brands as its latest offering that targets students who are looking for a festively fruity way to enjoy the libations. The new pack is filled with 10 variants in total and help to offer a different way to try the various flavors instead of sticking with one variety in particular. This addresses the rising number of consumers seeking enhanced flavor and variety with their libations.
Global Brands Brand Manager Charlie Leaver explained the new VK Mixed 10 Pack saying, "As the number one ready-to-drink for students having a look that appeals to the 18-24 audience is key and we know that the loud visuals of the new mixed pack will resonate with our demographic. The vibrant pack also makes for an eye-catching spot when on shelf, tying in with our fun coloured liquids and fruity flavours.”
Global Brands Brand Manager Charlie Leaver explained the new VK Mixed 10 Pack saying, "As the number one ready-to-drink for students having a look that appeals to the 18-24 audience is key and we know that the loud visuals of the new mixed pack will resonate with our demographic. The vibrant pack also makes for an eye-catching spot when on shelf, tying in with our fun coloured liquids and fruity flavours.”
Trend Themes
1. Enhanced Flavor and Variety - Consumers are increasingly seeking libations with enhanced flavor and variety, creating opportunities for brands to introduce new and unique offerings.
2. Eye-catching Packaging - In order to appeal to younger demographics, brands are designing eye-catching packaging that stands out on shelves and social media.
3. Mixed Variety Packs - Offering mixed variety packs is becoming a popular trend as it allows consumers to try different flavors and encourages experimentation.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of enhanced flavor and variety by introducing new and unique offerings.
2. Packaging Industry - The packaging industry can create innovative and eye-catching designs that appeal to younger demographics and stand out on shelves and social media.
3. Retail Industry - Retailers can benefit from offering mixed variety packs, as it encourages consumers to try new flavors and increases sales.
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