Shoppable Virtual Showhouses

Seasonal Living Magazine Created a Designer House with AR Highlights

Seasonal Living Magazine created a first-of-its-kind shoppable luxury designer virtual showhouse that can be explored via Issuu online. Within a special edition of Seasonal Living Magazine, the virtual showhouse can be viewed, giving the chance for furniture and appliance companies and interior designers to show off their products and services. Within the virtual house, viewers will be immersed in many new ideas focused on style, wellness and sustainability—and the entire experience can be had safely from home.

The virtual house is styled as a 20,000 square foot virtual modern abode that overlooks the Pacific Ocean in Malibu, California. In early December, there will be a VIP Sneak Peek online launch party on YouTube for the shoppable designer virtual showhouse.

Image Credit: Issuu

Virtual Showhouses
Opportunity for furniture and appliance companies to showcase their products and services through virtual showrooms.
AR Highlights
Integration of augmented reality to enhance the viewing experience and showcase new ideas in style, wellness, and sustainability.
Shoppable Luxury
Creating a seamless shopping experience by making the entire virtual house shoppable, allowing consumers to purchase featured products directly.

Who This Affects Most

Furniture
Furniture companies can leverage the virtual showhouse trend to present their latest designs and provide an interactive shopping experience to consumers.
Appliances
Opportunity for appliance brands to showcase their innovative products within the virtual showhouse, allowing consumers to explore and purchase directly.
Interior Design
Interior designers can utilize the virtual showhouse concept to demonstrate their skills and creativity, attracting potential clients for future projects.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 91%
Freshness 9%