With a new update to iOS and Android, Viber recently introduced Viber Public Chats, a new way to keep connected to your favorite brands, celebrities or other big personalities.
Despite the somewhat deceptive nature of the word "chat," users won't actually be able to participate in Viber Public Chats until comments are enabled in the future. However, what you do get out of these Public Chats is exclusive news about upcoming events, gossip or deals from those who you are following. So far, Viber has already partnered with people like Perez Hilton, Anastacia and DJ Paul Van Dyk. Since you can follow as many public chats as you want, in order to keep you from getting overwhelmed, the app curates the top Public Chats on the homepage so it's easy to see what's buzzing in the world.
What's Driving This Trend
- Viber Public Chats
- Viber Public Chats offers exclusive news and updates from brands and celebrities.
- Brand-celebrity Partnerships
- Partnerships between brands and celebrities allow for greater access and engagement with fans.
- Curated Chat Experiences
- Apps that curate top public chats provide easy access to trending topics and discussions.
Who This Affects Most
- Social Media
- Social media platforms can explore partnerships with brands and celebrities to enhance user experiences.
- Entertainment
- The entertainment industry can leverage Viber Public Chats to engage and connect with fans more effectively.
- Technology
- Tech companies can develop chat apps with curated experiences to offer users a simplified and organized communication platform.
