With a new update to iOS and Android, Viber recently introduced Viber Public Chats, a new way to keep connected to your favorite brands, celebrities or other big personalities.
Despite the somewhat deceptive nature of the word "chat," users won't actually be able to participate in Viber Public Chats until comments are enabled in the future. However, what you do get out of these Public Chats is exclusive news about upcoming events, gossip or deals from those who you are following. So far, Viber has already partnered with people like Perez Hilton, Anastacia and DJ Paul Van Dyk. Since you can follow as many public chats as you want, in order to keep you from getting overwhelmed, the app curates the top Public Chats on the homepage so it's easy to see what's buzzing in the world.