Seoul-Inspired Soap Designs

Studio Ohk's 'Urban Soap' are Sculptural Bars Inspired by Architecture

In HBO's hit series 'Soap in the City', four germaphobic urbanites discover the zeniths and nadirs of love, life, and cleanliness, so those iconic characters would have appreciated 'Urban Soap'. The four bars from design collective Studio Ohk are inspired by the sights and scents of Seoul, and they're an attractive decor add-on for any bathroom.

There are four bars in the Urban Soap collection, each with a different scent and inspiration. The first is designed to look like Seoul's Royal Palace, and it's scented with bergamot and sandalwood. The second owes its design to the city's architectural complexity, and has a musky earthen aroma. The third alludes to the city's bright neon signs, and the fourth to traditional roofing design throughout Seoul.

Sculptural Soap Designs
Designing soap bars with unique sculptural shapes and designs.
Inspired by Architecture
Using architectural elements and structures as inspiration for product design.
Scented Bath Products
Creating bath products with distinctive scents and aromas.

Industries Being Reshaped

Home Decor
Opportunity to offer visually appealing soap designs as home decor items.
Interior Design
Disruptive innovation potential in incorporating architecturally inspired soap designs into interior design projects.
Beauty and Personal Care
Market of scented bath products with unique designs and inspirations.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 28%
Freshness 8%