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Woeful University Sweatshirts

These Shirts Know Exactly How Students Feel About Exams

— March 28, 2016 — Fashion
Why wear your heart on your sleeve when you can wear your woes instead? This line of university sweatshirts provides students with the warmth and comfort of knowing that there are others who are feeling the same pain about exams.

The Relatable Co. was created by two stressed university students, inspired by a conversation about tears and midterm woes. Their goal is to build a school community by relating to the saddest university students and the realities that they face. These University of Toronto-inspired crewneck sweaters are branded with text that any typical university student could relate to during the exam crunch, including 'U of Woes,' 'U of Tears' and '1-800-UOFWOES.'

Although Drake is running through the six with his woes, students can stay stylish and run through campus with these wearable woes.
Trend Themes
1. Campus Fashion - Designing trendy school apparel with messages aimed at university students could disrupt the merchandising industry by introducing new styles that target niche markets.
2. Emotional Branding - Creating apparel that taps into the emotional experiences of its consumers is a disruptive innovation in retail as it allows brands to develop strong connections with their target audience and opens up opportunities for personalized messaging and product development.
3. Peer-to-peer Marketing - Harnessing the power of social media and word-of-mouth to reach young consumers by creating clothing lines that rely on genuine emotion and experience to create merchandise that speaks directly to end-users is a disruptive strategy amidst traditional marketing methods.
Industry Implications
1. Fashion - The apparel industry could disrupt its traditional marketing channels by including merchandise that directly speaks to the emotional needs and experiences of its target market, resulting in more personalized and relatable products.
2. Education - Universities could collaborate with apparel companies to create branded merchandise aimed at solving students' emotional needs, thereby creating a sense of community on campus and fostering a positive school culture.
3. Social Media - As social media platforms become more integrated with new fashion designs, social media influencers could partner with clothing companies to create branded lines that are marketed directly to their audiences, creating a new space within the industry that's driven by authentic innovation.
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