Manchester-based fashion label Oi Polloi has announced the launch of Oi Polloi Sportswear Co., a collegiate-themed sportswear collection with a focus on neutral tones and textured pieces.
More specifically, the new collection includes crewneck sweaters, hoodies, t-shirts, sweat pants, shorts, half-zips, all of which are produced in Portugal and are made of a blend of 50% recycled and 50% organic cotton. In addition, the entire collection is offered in a variety of color options include navy, white, 'Ivy Green,' 'Hickory Brown,' and 'Ash Grey Marl.'
The release of the Oi Polloi Sportswear Co. comes on the heels of the brand's launch of its Aran Knit capsule and its recent collaboration with Lyle & Scott. The new collection is available to purchase now on the Oi Polloi website.
Image Credit: Oi Polloi
Key Themes Behind This Trend
- Collegiate-inspired Sportswear
- The trend of incorporating collegiate elements into sportswear can provide opportunities to experiment with unique textures and materials.
- Sustainable Fashion
- The use of recycled and organic cotton in the Oi Polloi Sportswear Co. collection points to a growing trend of sustainability in the fashion industry.
- Direct-to-consumer Retail
- The launch of the new collection on the Oi Polloi website highlights the trend of more brands bypassing traditional retail channels and going directly to consumers.
Where This Applies
- Fashion
- The fashion industry can capitalize on incorporating collegiate elements and experimenting with sustainable materials to create unique sportswear collections.
- Textile Manufacturing
- Incorporating recycled and organic cotton into production like seen in the Oi Polloi Sportswear Co. collection presents an opportunity for innovation and further research in textile manufacturing.
- E-commerce
- The direct-to-consumer retail trend seen with the launch of the Oi Polloi Sportswear Co. collection emphasizes the growing importance and potential for innovation in the e-commerce industry.
