OVO is now launching its ‘Collegiate’ series just in time for the start of the academic year. Perfect for game day or homecoming, the forthcoming Fall/Winter 2022 collection highlights two letterman jackets in black/yellow/grey and white/blue alongside a selection of cozy merchandise.
The jackets boast “2008” and “Same City, Same Friends” text on the rear, while ‘O’ patches decorate the heart area. “All Country Champions” text graces the shoulders, displayed on a multicolor banner. The rest of the 'Collegiate' collection offers heavyweight cotton hoodies, black and gray sweatpants, and OVO owl logo caps that are designed in partnership with New Era.
The OVO Fall/Winter 2022 ‘Collegiate’ collection launches on the brand’s online store and retail locations on September 2.
Image Credit: OVO
What's Driving This Trend
- Varsity-themed Apparel
- The trend of creating varsity-themed apparel for both fashion and utilitarian use cases opens up opportunities for fashion designers to create versatile and stylish apparel that appeals to a broad audience.
- Collaborative Fashion Partnerships
- The collaboration between OVO and New Era for their 'Collegiate' collection showcases the potential for partnerships between fashion and accessory brands, allowing them to reach audiences beyond their traditional target market.
- Fashion for Special Occasions
- The 'Collegiate' collection being launched in line with the academic year presents an opportunity for fashion designers to create collections that cater to specific events, such as graduation season, weddings or proms.
Who This Affects Most
- Fashion and Clothing
- The fashion and clothing industry can leverage the popularity of varsity-themed apparel to design versatile and stylish clothing that appeals to various audiences.
- Accessories and Headwear
- Accessories and headwear brands can collaborate with fashion brands to create custom merchandise that resonates with their target market.
- Events and Celebrations
- Companies that provide fashion solutions for special events such as weddings, graduations, proms and homecoming, can explore collaborations with educational institutions.
