Uber's 'First Ride' ad campaign takes viewers on an emotional journey as two new parents take their baby home for the first time.
Both vulnerable and humanized, this touching 30-second ad spot follows a man and a woman as they navigate the stresses and noises of daily life with their newborn. They pair is seen walking through a busy hospital, dodging people in the halls only to enter the street, where the grime and noise pollution of city living becomes even more apparent.
The couple gets into an Uber, where they can finally take a breath. The clever ad aligns Uber with dependency and trust, as the driver was responsible for getting the new family home safely.