The Tuscan Tree Aperitivo is Targeted Towards Negroni Drinkers
Michael Hemsworth — February 24, 2021 — Marketing
References: tuscan-tree & conveniencestore
The Tuscan Tree non-alcoholic spirit has been developed by The Bloomsbury Club UK as a new option for Negroni drinkers in search of a different way to enjoy the flavor experience. The product maintains a 0% ABV that has been distilled and infused with blood orange juice as well as Italian sparkling wine along with a series of botanical distillates. These ingredients work together to create a spirit-inspired product that is perfect for being served with a light mixer.
The Tuscan Tree non-alcoholic spirit was explained further by Founder of The Bloomsbury Club UK Carl Stephenson who said, "The launch of Tuscan Tree is the next instalment of our non-alcoholic strategy, following hot on the heels of the launch of Kvîst last year, sales of which far exceeded our expectations, particularly across the e-commerce sector. We are excited to be offering the trade an authentic, competitively priced non-alcoholic Aperitivo, which we feel will have year-round appeal; as a spritz in the Spring and Summer, and in Negroni-style mocktails in the colder months. We are focused on building a brand which has long-term relevance within the Low and No category.”
The Tuscan Tree non-alcoholic spirit was explained further by Founder of The Bloomsbury Club UK Carl Stephenson who said, "The launch of Tuscan Tree is the next instalment of our non-alcoholic strategy, following hot on the heels of the launch of Kvîst last year, sales of which far exceeded our expectations, particularly across the e-commerce sector. We are excited to be offering the trade an authentic, competitively priced non-alcoholic Aperitivo, which we feel will have year-round appeal; as a spritz in the Spring and Summer, and in Negroni-style mocktails in the colder months. We are focused on building a brand which has long-term relevance within the Low and No category.”
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