'True Water' is a Refreshing, Premium Soft Drink Alternative

 - Oct 30, 2018
References: packagingoftheworld & fabnews.live
Knowing that many consumers are looking to consume fewer soft drinks and more nourishing beverage choices, Frucor Suntory created a fresh, premium new fruit-infused sparkling water range dubbed 'True Water.'

Initially, True Water will be launched with two fruit extract-infused varieties, Raspberry and Lime, which use no artificial sugar or sweeteners to enhance the taste of the locally sourced Australian spring water.

To emphasize the purity and simplicity of the product, True Water embraces a clean packaging design that favors minimalist graphics and a see-through sleeve that shows real images to match each vibrant fruit flavor. To differentiate this new offering from other infused sparkling water beverages on the market, Frucor Suntory packages True Water in glass bottles that encourage consumers to refill and recycle them.