In order to develop a tie packaging design to reflect the attitude, quality and style of Geezer's products, Watts Design created these slim, simple plastic packets.
Although the name of the online fashion retailer alludes to something old and outdated, the vibrant ties are sealed in plastic as if to keep them as fresh and new as possible. To present the textured Geezer ties, they're set against a simple natural kraft paper backing, which reflects the simplicity and affordability of the tie styles. The simple packaging also serves as a way to highlight the detailed patterns on each tie, reflected on the black labels that wrap around the ties. Additionally, there's space for quirky illustrations on the back of the packets to spell out how to wear each item.