The Vidal Partnership FEMA campaign touches on some controversial content. When dealing with the subject of natural disaster and terrorist attacks, there is no gentle way to convey a message.
Thus, The Vidal Partnership FEMA takes the shock route. Print ads from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken.
What Makes This Trend Stand Out
- Controversial Psas
- Controversial content is used in public service announcements to grab viewers attention.
- Shock Advertising
- Advertisers are using shock tactics to convey important messages to viewers.
- Precautionary Measures
- PSAs encourage people to take precautionary measures against potential disasters.
Sectors Adopting This
- Advertising and Marketing
- Advertising and marketing companies can create more impactful campaigns by incorporating controversial content and shock tactics.
- Emergency Management
- Emergency management organizations can partner with advertising companies to create effective PSAs that encourage individuals to take action in preparation for potential disasters.
- Home Security
- Home security companies can put more of an emphasis on disaster preparation in their marketing strategies following the release of this PSA.
