The Skateroom has recently unveiled a collection of exclusive skate decks dedicated to graphics and illustrations with clever social commentary. To design the collection the Skateroom teamed up with artists Jean Jullien, Jeremyville and Steven Harrington. Each designer is considered to be an accomplished and stylized illustrator and their distinct flair and vision are represented in each deck they designed for the collection.
The new collection was officially launched on June 19 at a launch at The Standard Biergarten in New York City. The celebration included a DJ set from The Lot Radio with Leo Fitzpatrick and Bujas. The collection is currently available on the Skateroom's website and exclusively for 30 days at the The Standard, High Line and The Standard Spa, Miami Beach. Ten percent of the turnover garnered from sales will be donated to support social projects that empower at-risk youth.
Image Credit: The Skateroom
What's Driving This Trend
- Illustrated Skateboards
- Opportunity for artists and brands to collaborate on skate decks with clever social commentary.
- Exclusive Collections
- Creating limited edition collections that generate buzz and exclusivity.
- Socially Conscious Marketing
- Supporting social projects through sales to tap into socially conscious consumers.
Who This Affects Most
- Art
- Artists collaborating with brands to create unique and collectible skateboard designs.
- Retail
- Creating exclusive collections to drive traffic and sales for online and offline retailers.
- Nonprofit
- Partnering with brands to raise funds for social projects and engage with socially conscious consumers.
