Its hard to envision a post-COVID world without acknowledging the anxiety and uncertainty that most consumers experienced throughout 2020, and as we start to look toward "the new normal" it becomes apparent that few industries will feel the impact as deeply as the entertainment industry, as now more than ever, people are looking for an escape.
In her highly sought-after keynote titled 'The Future of Play,' Trend Hunter's Courtney Scharf takes a deep dive into the world of entertainment and leisure, specifically as it pertains to consumer behavoir. Focusing on these habits and analyzing its impact on the ever-changing industry, Scharf is able to bridge the gap between what consumers and feeling, and what they're buying. By narrowing in on the "psychological drivers" that are informing a consumers' expectations, this keynote offers insights into next year's entertainment and leisure trends.
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